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Men's Fail Update as of Sunday 5/28/2017 7:45pm EST
Medium, Large and XL sold out. All other sizes running low.

The Fail Shirt for Men

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I just wanted to say that I got my new shirt and not only do I love the cut and feel of the fabric but I just loved the presentation of the packaging. I just adore folks who put LOVE into the details!
- Fayren Chang

The Idea:
FAIL: First Attempt In Learning. . . We grow up thinking failure is tragic -- plummeting GPAs, permanent record flaws, rejected college applications.  But society has done us a great disservice by detaching failure from learning. Failure is the key to learning. Failure is simply a price we pay to achieve success.

While we’re reinventing failure, let’s also shelve the feeling of demoralization that’s been associated with it. Character and worth remain the same, no matter how a project turns out.

This shirt reminds ourselves and the rest of the human race that the opposite of failure is not success. The opposite of failure is action. Failure is not the end, it’s the beginning.

The First Attempt In Learning.

The Shirt:
Reframe failure with this Human Unlimited Tee, in either gray or charcoal combed and ring spun cotton. The art features original hand lettering and the Tee design features crew neck, short sleeves and a modern, relaxed fit.

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